This Privacy Policy applies to Bluegrass Eye Care PLLC. This Policy will help you understand
what information you provide, we collect and share, and how we use it. Please read this
Privacy Policy carefully to understand our policies and practices regarding your information
and how we will treat it. If you do not agree with our policies and practices, do not use this
Website or our Services. We may update our Privacy Policy from time to time. You are
advised to review this Privacy Policy periodically for any changes. Changes to this Privacy
Policy are effective when they are posted on this page.
We only use your personal information for the treatment, payment, and health care
operations of optometry services rendered. We only use your information where we have a
legal basis to do so. By using the Services and Website, you agree to the collection and use
of your information in accordance with this Privacy Policy.
Bluegrass Eye Care operates only within the United States and complies with applicable
United States privacy and security laws. Simply visiting our Website from any other country
does not subject Bluegrass Eye Care to that country’s laws, nor does it indicate Bluegrass
Eye Care’s intention to do business in any other country. Bluegrass Eye Care makes no
claims that materials on this Website are appropriate or may be downloaded for use in
locations outside the United States. Access to this Website from countries or territories
where such access is illegal is prohibited. Furthermore, our databases are located in the
U.S. If you access this Website from outside the U.S., you do so at your own risk. By sending
us your information, you consent to its transfer to and storage within the United States.
Those who access this Website from outside the United States do so on their own initiative
and are responsible for compliance with local laws, rules, and regulations.
Interpretation and Definitions
Interpretation
The following definitions shall have the same meaning regardless of whether they appear in
singular or in plural.
Definitions
For the purposes of this Privacy Policy:
▪ Account means a unique account created for you to hold your personal information
for purposes of treatment, payment, or health care operations.
▪ Bluegrass Eye Care, we, us or our refers to Bluegrass Eye Care PLLC.
▪ Personal Data is any information that relates to an identified or identifiable
individual, device, or household.
▪ Service refers to the services we provide, including through our Website.
▪ Service Provider means any natural or legal person who processes the data on
behalf of Bluegrass Eye Care, including third-party companies or individuals
engaged by Bluegrass Eye Care to facilitate a service, to provide service on behalf of
Bluegrass Eye Care or to assist Bluegrass Eye Care in analyzing services used.
▪ Usage Data refers to data collected automatically, either generated by the use of
the Website or from the infrastructure itself (for example, the duration of a page
visit).
▪ Website refers to https://www.bluegrassec.com.
▪ You refers the individual accessing or using the Website or our Services.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
When using our online service to schedule an appointment, you will be asked to provide
Personal Data and other information to book the appointment. For us to provide care and
bill any insurance company(s) necessary for payment, we ask for certain information that
can be used to assist with the normal business activities of health care operations.
Personal Data we collect or you provide may include, but is not limited to:
▪ First and Last name
▪ Date of Birth
▪ Social Security Number
▪ Email address
▪ Insurance Information
▪ Phone number
▪ Address, State, Province, ZIP/Postal Code, City
▪ Primary care physician name, phone number and address
▪ Pharmacy name, phone number and address
▪ Primary phone number and address
▪ Medical History
▪ Emergency Contact
▪ Gender Identity
▪ Employment information
Usage Data
Usage Data is collected automatically when using the Website.
Usage Data may include information such as your devices Internet protocol address (e.g. IP
address), browser type, browser version, the pages of our Website that you visit, the time
and date of your visit, the time spent on those pages, unique device identifiers and other
diagnostic data.
When you access the Website by or through a mobile device, we may collect certain
information automatically, including, but not limited to, the type of mobile device you use,
your mobile device unique ID, the IP address of your mobile device, your mobile operating
system, the type of mobile Internet browser you use, unique device identifiers and other
diagnostic data.
We may also collect information that your browser sends whenever you visit our Website or
when you access the Website by or through a mobile device.
Tracking Technologies and Cookies
We use cookies and similar tracking technologies to track the activity on our Website and
store certain information. Tracking technologies used are beacons, tags, and scripts to
collect and track information and to improve and analyze our Services. We use four
categories of cookies: strictly necessary, functional, performance, and targeting. Strictly
necessary cookies are required to deliver security and enable core site functionality and
cannot be turned off.
Tracking technologies record certain information, like the device and browser information,
IP addresses, referring and exit pages, and search terms. The Website may incorporate
technology such as pixel tags, web beacons, and cookies that allow us to collect
information about your actions while using the Website. Cookies are small text files stored
by your browser on your computer when you use the site, and permit us to recognize users
and avoid repetitive requests for the same information, understand your preferences for
future visits, and compile data about site interaction to help us provide a better experience
in the future. You may be able to set your web browser to reject cookies entirely or require
that it request permission from you before accepting each new cookie. Most web browsers
are set to accept cookies by default, however, you may be able to delete cookies yourself
through your browser’s cookie manager. To do so, please follow the instructions provided
by your web browser. Please note that disabling cookies will reset your session, disable
auto-login, and may adversely affect the availability and functionality of our Website and
the Services we can provide to you.
Use of Your Personal Data
The Company uses Personal Data and your information for the following purposes:
▪ To provide Services, including booking and confirming your appointment as well as
providing treatment and examination services.
▪ To fulfill the purpose for which you provide it or for any other purpose disclosed by
you or us when you provide the information.
▪ To manage your Account, including processing any necessary claims to insurance
company(s), billing outstanding balances, or issuing refunds if necessary.
▪ To contact you by email, telephone calls, texts, or other equivalent forms of
electronic communication, such as a mobile application’s push notifications
regarding updates or informative communications related to the functionalities,
products, or contracted services, including the security updates, when necessary or
reasonable for their implementation.
▪ To provide you with news, special offers and general information about other goods,
services, and events which we offer that are like those that you have already
purchased or enquired about unless you have opted not to receive such
information.
▪ For other purposes, such as data analysis, identifying usage trends, determining the
effectiveness of our promotional campaigns and to evaluate and improve our
service, products, services, marketing, and your experience.
▪ To meet any legal or regulatory requirements or obligations.
▪ Other reasonable purposes consistent with our business objectives.
Sharing of Your Personal Data
Bluegrass Eye Care does not sell any of your Personal Data to third parties, marketing or
advertising partners, or program affiliates without prior notification and your consent. We
may share your information in the following situations:
▪ With Service Providers, including our doctors, the practice location and its clinical
providers responsible for your care.
▪ With any insurance company(s) provided by you, for either prior authorization for
treatment (if required) or payment for services rendered.
▪ With payors as contractually required, such as commercial and government
sponsored health insurance plans in the event of an audit.
▪ As legally required, such as to cooperate with government and law enforcement
officials or private parties to enforce and comply with the law. We only share
information when we believe it is necessary or appropriate, including:
▪ Subpoenas and warrants
▪ To protect our property, and the safety of our associates or the public in
general; and
▪ To investigate and stop any activity considered to be illegal, unethical or
legally actionable.
▪ For any other purpose with your consent.
Retention of Your Personal Data
Bluegrass Eye Care will retain your Personal Data only for as long as is necessary for the
purposes set out in this Privacy Policy. We will retain and use your Personal Data to the
extent necessary to comply with our legal obligations, resolve disputes, and enforce our
legal agreements and policies.
Bluegrass Eye Care will also retain Usage Data for internal analysis purposes. Usage Data is
generally retained for a shorter period of time, except when this data is used to strengthen
the security or to improve the functionality of our Services, or we are legally obligated to
retain this data for longer time periods.
How to Opt-Out
Bluegrass Eye Care and its managed practices do not sell your personal data to any third
parties, marketing or advertising partners, or program affiliates. All information collected is
solely for treatment, payment, health care operations, and the operation of our business.
You are provided an opportunity to opt-into text and email communication both when
utilizing the online scheduling service and at your initial appointment on intake paperwork.
You need to select or not select the checkbox to opt-in or opt-out of electronic
communications, respectively. To opt-out of text or email services after initial sign-up, reply
STOP for the text messages and click on the “Unsubscribe” link in our emails.
If you would like to ask us to limit what we do use or share, you may do so as outlined in our
Notice of Privacy Practices, located on our Website or contact us at our information at the
bottom of this Privacy Policy. Please note we are not required to agree to your request.
Security of Your Personal Data
The security of your Personal Data is important to us. Bluegrass Eye Care takes reasonable
and appropriate efforts to encrypt Personal Data at rest and in transit, to prevent
unauthorized access, alteration, or destruction of Personal Data. Bluegrass Eye Care uses
industry-standard practices for data encryption and storage, and although we use
commercially reasonable efforts to help protect your Personal Data, we cannot guarantee
the security of Personal Data transmitted to this Website. Please be aware that there is no
such thing as “perfect security” on the Internet, and third parties may unlawfully intercept
or access transmissions or private communications, and accordingly email and other
transmissions to and from this Website or made via this Website may not be secure. Any
transmission of Personal Data is at your own risk. No data transmission or storage system
can be made 100 percent secure. We are not responsible for circumvention of any privacy
settings or security measures contained on this Website. Bluegrass Eye Care, and its
respective members, employees, and affiliates make no representations or warranties and
specifically disclaim any and all warranties of any kind, express or implied, with respect to
this Website or your Personal Data, including any representations or warranties with
respect to merchantability, fitness for a particular purpose, title, non-infringement,
availability, security, accuracy, freedom from viruses or malware, completeness,
timeliness, functionality, reliability, sequencing or speed of delivery.
Third Party Websites
This Website has links to sites that Bluegrass Eye Care does not own, control, or maintain.
This Privacy Policy does not address, and we are not responsible for, the privacy,
information, or other practices of any third parties, including any third party operating any
site or service linked to this Website. The inclusion of a link on this Website does not imply
endorsement of the linked site or service by us or our affiliates. Bluegrass Eye Care does
not make any representations or warranties about the policies or privacy practices of those
sites. We recommend that you check the privacy policy of other sites and contact the
operator of those sites if you have concerns or questions.
Children’s Privacy
Our Website is not intended for children under the age of 14. We ask that if you are 13 and
under, please do not attempt to confirm an appointment or enter any Personal Data unless
you are doing so with the consent of your parent or legal guardian. If you have reason to
believe that a child has provided Personal Data to us, please contact us, and we will
endeavor to delete that information from our databases.
Bluegrass Eye Care US Short Code Terms of Service for Text Messaging
A short code is a special telephone number designed for high-throughput, two-way
messaging. Short codes are used to send and receive SMS and MMS messages to and from
mobile phones.
When you opt-in, we will send SMS messages with updates related to
appointments, eyewear pickup notifications, and annual exam reminders.
You can cancel the SMS service at any time. Just text “STOP” to the short code. After
you send the SMS message “STOP” to us, we will send you an SMS message to
confirm that you have been unsubscribed. After this, you will no longer receive SMS
messages from us. If you want to join again, just sign up as you did the first time and
we will start sending SMS messages to you again.
If you are experiencing issues with the messaging program you can reply with the
keyword HELP for more assistance, or you can get help directly by calling (270)683-
2121.
Carriers are not liable for delayed or undelivered messages.
As always, message and data rates may apply for any messages sent to you from us
and to us from you. You will receive up to 5 messages per month. If you have any
questions about your text plan or data plan, it is best to contact your wireless
provider.
If you have any questions regarding privacy, please read our privacy policy, which
may also be obtained directly from our office.
Access to Your Information
You are allowed to view, update, request to amend, and receive a copy of your personal
information by the rights granted to you under the Health Insurance Portability and
Accountability Act. We will ensure we verify your identity, or the identity of your legal
guardian or representative, prior to granting access to your information. If records are being
requested either for personal use or to be shared, we will ask that you complete a HIPAA
Authorization to Release form granting us the right to provide the records to the individual
listed on the form in the manner indicated.
Limitation of Liability
IN ADDITION TO ANY LIMITATIONS SET FORTH IN THE DISCLAIMER SECTION OF THE
WEBSITE LEGAL TERMS AND CONDITIONS, IN NO EVENT WILL BLUEGRASS EYE CARE
PLLC, AND THEIR RESPECTIVE EMPLOYEES, OFFICERS, SUPPLIERS, VENDORS, INSURERS
AND AGENTS, BE LIABLE TO YOU OR TO ANY OTHER PERSON FOR ANY CLAIMS,
LIABILITIES, LOSSES, COSTS, DAMAGES (INCLUDING ANY SPECIAL, INCIDENTAL,
EXEMPLARY, DIRECT, INDIRECT OR CONSEQUENTIAL DAMAGES), OR LIABILITY OF ANY
NATURE, ARISING OUT OF OR IN CONNECTION WITH ANY ACCESS, USE (OR INABILITY TO
USE) OR DISTRIBUTION OF THIS WEBSITE, INCLUDING DAMAGES CAUSED BY ANY
FAILURE OF PERFORMANCE, ERROR, OMISSION, INTERRUPTION, DELETION, DEFECT,
DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS, COMMUNICATION LINE
FAILURE, THEFT, DESTRUCTION OR UNAUTHORIZED ACCESS TO, ALTERATION OF OR USE
OF ANY ASSET, WHETHER FOR BREACH OF CONTRACT, TORTIOUS BEHAVIOR,
NEGLIGENCE OR UNDER ANY OTHER CAUSE OF ACTION, OR ANY CONTENT OBTAINED
THROUGH USE OF THIS WEBSITE. THIS IS TRUE EVEN IF BLUEGRASS EYE CARE HAS BEEN
ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR LOSSES.
Contact Us
If you have any questions about this Privacy Policy, you can contact us at:
Bluegrass Eye Care
1705 Frederica Street
Owensboro, KY 42301
Phone: (270) 683-2121